Reproduce “Cats and Captions vs. Creators and the Clock: Comparing Multimodal Content to Context in Predicting Relative Popularity” on OpenResearch
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About this paper
Jack Hessel, Lillian Lee, David Mimno
The authors compare image-and-caption features with author features to predict which of two close-in-time posts from the same Reddit community will receive the higher score. They train pairwise classifiers on posts from six communities, reducing timing differences without controlling all contextual influences. In r/aww, combined text and image features reach 67.1% accuracy, but content features outperform user features in only five communities.
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