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About this paper
Marko Vidrih, Shiva Mayahi
The paper describes how generative AI reshapes marketing by enabling personalized storytelling at scale, enhancing customer engagement, and improving conversion rates. It also outlines key ethical considerations and future applications of this technology.
Key insights
- Generative AI facilitates data-driven creativity, leveraging performance data to continuously refine storytelling strategies.
- Implementing generative AI requires addressing significant ethical considerations, including transparency, data privacy, and algorithmic bias, necessitating an ethical framework.
- Optimal results depend on effective human-AI collaboration, balancing AI's analytical power with human creative vision and emotional intelligence.
Summary by alphaXiv.
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