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About this paper

Maciej Skorski, Alina Landowska, Krzysztof Rajda

Researchers analyzed 1.5 million social media posts from 400 Key Opinion Leaders (KOLs) on X (formerly Twitter) to map anticipatory discourse about technological futures. The study utilized BERTopic modeling and refined Plutchik-based emotion calculations to identify dominant themes and emotional landscapes, revealing that Hope significantly outweighed Anxiety (p = 5.58 × 10⁻⁷) and Optimism surpassed Pessimism towards emerging technologies like AI.

Key insights

  • KOLs exhibit concentrated influence, with the top 10 generating 13% of the corpus and dominating 49% of discussions across 22 topics, demonstrating distinct specialization.
  • Anticipation is a prevalent emotion in technological discourse, showing a moderate positive correlation with Trust (0.455), a weak positive correlation with Fear (0.217), and a moderate negative correlation with Sadness (-0.353).
  • KOLs engage in both "present futures" (framing technologies as tangible solutions) and "future presents" (exploring speculative societal impacts and ethical dilemmas), navigating between current visions and long-term consequences.

Summary by alphaXiv.

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