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About this paper
Parth Maradia, Ayushi Agarwal, Srija Bhupathiraju, Kavita Vemuri
Eye-tracking data from 90 viewers show that gaze differed between a sexualized Indian music video and a traditional dance video: close-ups in the sexualized video drew substantially longer attention to performers’ torsos, and a selected segment produced more similar scan paths across viewers. The findings link video presentation with where viewers look, but the two videos differ in multiple ways, so the study cannot attribute the patterns to camera framing alone or infer viewers’ attitudes from gaze.
Key insights
- In close-ups, viewers spent an average of 1,729 ms looking at the torso in the sexualized video, compared with 153 ms in the traditional video; the traditional video’s close-ups drew more attention to the head.
- Gaze patterns converged during portions of the sexualized video, including among viewers initially grouped as less attentive to sexualized regions; the selected traditional-video segment showed less scan-path clustering.
- Looking at a body region is an indirect measure: the results describe visual attention, not viewers’ motives, beliefs, or subsequent behavior.
Summary by alphaXiv.
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