Reproduce “Auditing AI-Washing in German Startups: A Mixed-Methods Study of Marketing Claims and Perceptions” on OpenResearch
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About this paper
A Pranav, Luke Hartmann, Anne Lauscher
The authors audit public AI marketing from 100 German startups and interview responses to examine AI-washing, its reported pressures, and trust. Their seven-dimension codebook compares claims with publicly inspectable product details and evidence. Among 53 written respondents, those reporting prior encounters rated “AI-powered” claims less trustworthy; this association in a small, non-probability sample is not causal or representative of consumers.
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